Find the Right Mailing List
If you’re looking to implement a direct marketing campaign, you’ll want to make sure you are contacting the right people. Whether you’re planning to work off a business list or a consumer list – if you use a reputable list broker, you’ll save time, money and hassle rolling out the campaign.
A good list broker will give you great advice on the best way to use databases and on how to get your message to the right people through mailing lists. Knowing that you can pick up the phone and talk to experts – who know the marketplace inside-out – gives marketing managers a sense of confidence and direction and ultimately you can expect a better return on your marketing spend.
Maximise your Return on Investment
With time and money at a premium these days, companies want to know that they are going to get the best for bang for their buck. If you’re working with large numbers, taking the time to compile a significant volume of people to target will take a significant effort and often it’s not really practical for internal resources to so this alone. If you consider, for example, how long it would take to compile just 1000 relevant target contacts manually, compared to the cost of buying a list – which may only cost €250 euro per 1000 (this depends on your list requirements) – it simply makes sense to buy in a clean list. Working with www.bill-moss.com will allow you to spend your time more fruitfully concentrating on other areas of your business.
Identify your Target Market
We all know that targeting the right audience is going to be critical in to generate real impact with your marketing. Once you know who you are trying to reach we can help you narrow your list down based on a number of criteria. For example, business lists can be sorted by profession, job function, industry, county – and other criteria. This is a really important step in the process of your campaign – so contact us if you need any help.
Relevant profiling is also available for consumer lists.
Keep Up to Date
Is your own database or the one you are considering using up to date? There’s little or no point in investing time and money in a campaign if a chunk of your contacts are out of date. In particular, there’s a good chance people have changed address or moved company if the list hasn’t been used within the last year.
Keeping lists up to date is a difficult job but it’s one that professional list brokers can assist you with. Check out this recent article which discusses managing business lists, for more information.
Bill-Moss has a database of over 120,000 business list records which are cleaned at least once within every 12 months. Bearing in mind the business has been operating as a list broker in the Irish marketplace for over 35 years – it’s probably fair to assume the company has the best business lists in Ireland. With a significant amount of resources invested in validating the business lists – customers can be guaranteed the their direct mail campaign will reach the intended target market. And as part of our database cleaning service, Bill Moss uses our information to update clients own internal databases – using specialist software tools. Again this is much more cost-effective than having internal resources slog through calls
Access Our Experience
Established since 1978, Bill Moss has all the expertise needed to help you target your campaign effectively – or to simply update your internal database easily.
Contact us today for more information on any of our services.