Mail Order - The Book People
Irish Consumer Datacards Index
Quantity:
0-12 Months Recency 3080
13-24 Months Recency 2852
Description:
Launched in 1988, The Book People offer over 700 titles through their monthly catalogue and website. From children's books to classics and reference to modern fiction, their wide range of titles has something for everyone.
The Book People is not a book club and there is no obligation to future purchase. Customers are recruited via off the web advertising, inserts in national media, direct mail and door to door.
All individuals on The Book People file are buyers with a high percentage of repeat purchase. This file is constantly growing so offers excellent roll-out potential.
| Profile - Key Characteristics | |
|---|---|
| Age | 35+ |
| Marital Status | Married |
| Children | |
| Status | Homeowners |
| Household Income | 30,000 Euro |
| Selectors |
|---|
| Gender |
| Recency |
| Multi-Buyers |
| Payment Method |
| Order Value |
| Cost | ||
|---|---|---|
| Base Rental | €255.00 | per 1,000 |
| Selectors | €20.00 | per 1,000 |
| Data Preparation & Delivery | €150.00 | |
Minimum Order:
3,000
Goneaway/Returns Policy:
None
Call us on + 353 - 1 - 6603737
| 24-26 Bridge Street, | Email: | enquiries@bill-moss.com | ||
| Ringsend, Dublin 4, | Tel: | + 353 - 1 - 6603737 | ||
| Ireland | Fax: | + 353 - 1 - 6688505 |
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© The Bill Moss Partnership 2007