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Mail Order - Greetings Direct

Irish Consumer Datacards Index


Quantity:

14,987

Description:

Greetings Direct is the largest supplier of greeting cards by mail order in Ireland, through their "Cards for all Occasions" brand. The company sells cards for a wide variety of occasions including birthday, Christmas, wedding, congratulations, good luck, new baby and many more. The customers buy the cards on a continuity basis, receiving them monthly, benefiting from considerable savings compared to the High Street.

Customers are recruited through traditional direct marketing methods with emphasis on addressed direct mail, but also through package inserts and media inserts, making them very receptive to direct marketing promotions. Greetings Direct customers are married females mainly aged 35+.

All the data has been generated in the past 12 months and this list should work well for a wide variety of mailers and in particular for clothing, financial, book and general gift related catalogues.

Selectors
Recency
Gender
Geographic by County

Cost
Base Rental €225.00 per 1,000
Selectors €15.00 per 1,000
Data Preparation & Delivery €50.00  

Minimum:

5,000 Names.

Gone Away Policy:

None

Call us on + 353 - 1 - 6603737
An Post Supplier of Year Award 2007