70,092
Northern Irish Consumers who take foreign holidays and have completed a lifestyle questionnaire with a largely travel oriented theme.
| Selectors |
|---|
| Age |
| Income/Occupation |
| Travel Destination |
| Multiple Holidays |
| Marital Status |
| Credit Card |
| Car Hire |
| Key Lifestyle Selectors | |
|---|---|
| Computer | 3,000 |
| Gardening | 1,4000 |
| Golf | 1,3000 |
| Keep Fit | 1,200 |
| Reading | 20,000 |
| Skiing | 3,000 |
| Key Lifestyle Selectors | ||
|---|---|---|
| Base Rental | €195.00 | per 1,000 |
| Selectors | €20.00 | per 1,000 |
| Media Charge | €85.00 | |
| Data Preperation & Delivery | €15.00 | |
| Postaim Sort | €10.00 | per 1,000 |
| Format |
|---|
| Labels |
| Disk |
5,000.
None.
