Lifestyle - Experian Ireland Direct

Irish Consumer Datacards Index

Quantity:

150,000 Mail Responsive Individuals

Description:

The list comprises of mail responsive individuals who have returned lifestyle questionnaires with focused information about their family composition, general demographic status and their hobbies and purchasing interests.

Selectors
Age
Children
Home/Car Owners
Travel

Key Lifestyle Selectors
Art / Antiques	6965
Beers	10643
Baking / Cookery	15500
Cinema	17500
Credit Cards	45000
D.I.Y.	11000
Eating Out	38247
Fashion Clothing	22046
Fitness	15054
Foreign Travel	13467
GAA	7300
Gaelic Football	4300
Gaelic / Hurling	2766
Gardening	40000
Going to the Pub	32000
Golf	28000
Health Food	11500
Home Computers	9752
Horse Racing	3000
Internet	1750
Internet (Home)	48000
Jogging/Fitness	31000
Long Distance Holidays	11500
Mail Order Buyers	39049
Mobile phone	17854
Motoring	12037
Package Holidays	14680
Pets	12525
Photography	4300
Rugby	4000
Skiing	1726
Slimming	4413
Soccer	9000
Sports On TV	14500
Squash/Tennis	2231
Stereo CD's Tapes	24100
Stocks / Shares	3584
Theatre	13478
The Environment	1843
Volunteer Work	3192
Weekend Breaks	15500
Wines	13540

Cost
Set-up Fee	€250.00
Base Rental	€190.00	Per 1,000
Selectors	€10.00	Per 1,000
Labels	€40.00	Per 1,000
Data Preparation & Delivery	€15.00
Postaim Sort	€10.00	Per 1,000

Format
Labels
Disk

Minimum:

3,000

Goneaway/Returns Policy:

Refund the cost of any name returned.

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• Lifestyle
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• Miscellaneous