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Demographic - Affluent Areas

Irish Consumer Datacards Index


Quantity:

200,000 Records.

Description:

This list was created from the Register of Electors that includes only records that fall within the 20% most affluent DED's in the country. This listing is generated by identifying those areas in Census 1996 that have the highest proportion of ABC1's (Higher and Lower) Professionals present.

The list is selectable by Socio Economic groupings.

The list represents an excellent opportunity to target quality AB1's to C1's with sufficient numbers of records to test and roll out.

Recency:

The list was built in 1999 using the 1999 register of electors, 1996 census data and geo coding to DED levels. There are an average of 350 households to each DED.

Selectors
Geographic
Random/Nth Selection
Gender
Catchment Area by Mileage
Socio Economic Group

Minimum Order:

5000 records.

Format
Labels
Disk

Data can be supplied within 3 days of receipt of an order.

Cost
Set-up Fee €250.00  
Base Rental €190.00 per 1,000
Selectors €10.00 per 1,000
Labels €40.00 per 1,000
Data Preparation & Delivery €15.00  
Postaim Sort €10.00 Per 1,000

Goneaway/Returns Policy:

Refund the cost of any name returned.

Call us on + 353 - 1 - 6603737
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