Lifestyle - Irish Consumers Marketing Database

Irish Consumer Datacards Index

Quantity:

1,100,000 Electoral Roll Household

Description:

Lifestyle Questionnaire  (mailed)

Selectors
Age	Gender	Residence Type
Car Type	Employment	Social Class
Children	Investments	Newspaper Readership
Credit Card	Travel

Key Lifestyle Selectors:

 

Key Lifestyle Selectors
Adventure Sports	4375	Going to the Pub	11960
Aerobics	5200	Golf	8834
Athletics	2141	Home Computers	21675
Badminton	1852	Hurling	4725
Basketball	1014	Knitting	2786
Bingo / Pools	21479	Language Study	7118
Camping	13891	Mail Order	23137
Card Games	2125	Pets	19139
Cars	23339	Photography	19666
Charity	24000	Reading	33589
Cinema	4510	Snooker / Pool	3952
Crossword	3399	Soccer	6659
Current Affairs	30723	Sports Doing	32631
Cycling	6893	Sports Watching	18617
DIY	46595	Stereo	4269
Eating Out	32192	Swimming	9013
Exercise	22551	Tennis	3704
Fashion	27110	Theatre & the Arts	17318
Fishing	8473	TV Sport	4226
Food & Wine	20840	TV / Video	51551
Further Education	19843	Voluntary Work	2738
Gaelic Football	7026	Water Sports	2335
Gardening	46517

 

Format
Labels
Disk

Cost
Set-up Fee	€260.00
Base Rental	€180.00	Per 1,000
Selectors	€10.00	Per 1,000
Data Preparation & Delivery	€15.00
Postaim Sort	€10.00	Per 1,000

Minimum:

2,000

 

Goneaway/Returns Policy:

Refunds pro-rata the cost of any non deliverable item in excess of 2% if mailed within 30 days of list delivery

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